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1992 Raymond Loewy by Paul Jodard American Design History Biography Book

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Condition: Very good

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1992 Raymond Loewy by Paul Jodard American Design History Biography Book

Raymond Loewy
By Paul Jodard
Published by Taplinger Publishing Company: New York 1992 1st Edition
With Dustjacket

" Raymond Loewy remains one of the towering figures of twentieth-century industrial design, and this engaging volume by Paul Jodard offers a concise yet richly illustrated study of the man whose streamlined aesthetic helped shape the modern consumer world. Published as part of the Design Heroes series and featuring the original dustjacket, the book traces Loewy's extraordinary rise from a French immigrant arriving in America in 1922 to one of the most influential commercial designers of the post-war era. His famous philosophy of "Most Advanced Yet Acceptable" is explored throughout, revealing how Loewy balanced innovation with public taste to create products that felt both futuristic and instantly desirable.

Jodard examines the extraordinary breadth of Loewy's career, from locomotives and Studebaker automobiles to refrigerators, radios, retail interiors, corporate branding, and household products. The volume highlights many of Loewy's most iconic commissions, including his streamlined Pennsylvania Railroad designs and the dramatic styling work undertaken for Studebaker during the 1950s and 1960s. Illustrated throughout with period photographs and examples of his work, the book captures the optimism and sleek visual language that defined American industrial design during the mid-century period, while also considering Loewy's larger influence on advertising, branding, and consumer culture.

Published by Taplinger Publishing Company, New York, in 1992, this stated first edition presents Loewy's legacy in an accessible and visually appealing format suitable for both collectors and readers interested in architecture, industrial design, automotive history, and twentieth-century visual culture. The inclusion of the original dustjacket adds further appeal for collectors of design literature and modernist publications. A highly enjoyable reference work that will particularly appeal to admirers of industrial design, streamlined Americana, automotive styling, and the golden age of mid-century commercial innovation."

Light wear with minor creasing to dustjacket as shown. Pages clean and beautifully presented. A nice copy in very good condition overall. Please study photos to further understand condition.

Size 20.5cm x 14cm x 2cm - 192 Pages

PRODUCT DETAILS


Condition: Very good
Binding: Hardcover
Special Attributes: ["1st Edition", "Dust Jacket", "Illustrated"]
Region: North America
Subject: History
Original/Facsimile: Original
Seller Notes: Light wear with minor creasing to dustjacket as shown. Pages clean and beautifully presented. A nice copy in very good condition overall. Please study photos to further understand condition.
Language: English
Author: Paul Jodard
Publisher: Taplinger Publishing Company: New York
Year Printed: 1992
Sub-subject: American Design