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1948 Stewart & Ardern At The Wheel Antique British Automotive History Book Maps
Stewart & Ardern Service Supreme - "At The Wheel "
Published by Edward Stanford Ltd: UK 1948
"
At The Wheel, issued by Stewart & Ardern Ltd under their "Service Supreme" banner and published by Edward Stanford Ltd in London in 1948, is a finely produced post-war motoring guide that blends practical instruction with corporate promotion. Opening with a message from The Viscount Nuffield, the work situates the motor car as a transformative force in modern life, reflecting the optimism of Britain's immediate post-war recovery. The text moves seamlessly between road safety principles, driver responsibility, and the expanding culture of everyday motoring, presented in a clean, confident typographic style characteristic of late 1940s design.
The volume is richly illustrated throughout with crisp black-and-white photography and striking red-and-black graphic layouts, depicting service depots, workshops, and contemporary motor vehicles. Sections on brakes, maintenance, insurance, road law, and first aid offer practical guidance for motorists, while the inclusion of Stewart & Ardern facilities and operations subtly reinforces the company's authority and reach within the British motor trade. The design is particularly appealing, with bold headings, photographic plates, and a strong visual identity that elevates it beyond a simple instructional booklet.
Of particular note is the inclusion of detailed road maps, including London and regional areas, printed with clarity and precision by Edward Stanford Ltd, long respected for cartographic publishing. This combination of motoring advice, commercial history, and period design makes the work a highly evocative snapshot of late-1940s British motoring culture. It will appeal strongly to collectors of automobilia, motoring history enthusiasts, and those with an interest in post-war British industrial and design heritage."
Light wear to covers and spine as shown. No inscriptions. Pages clean and well presented. Binding solid with no loose pages. A nice copy in very good condition overall. Please study photos to further understand condition.
Size 22cm x 14cm x 1cm (32 Pages + 24 Pages Of Maps)
