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1959 Ad-Liberties Antique Art, Marketing & Advertising Book Wigglesworth Press

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Condition: Good

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1959 Ad-Liberties Antique Art, Marketing & Advertising Book Wigglesworth Press

Ad-Liberties
Published by The Wigglesworth Press: USA 1959

"Ad-Liberties (The Wigglesworth Press: USA, 1959) is a fascinating visual study of how classical works of art were reinterpreted for the advertising world of the mid-twentieth century. The book presents a striking juxtaposition between revered masterpieces and their modern commercial counterparts, revealing how familiar images from Renaissance, Baroque, and Neoclassical art were repurposed to sell products ranging from cars to cigarettes. With wit and irony, it explores how advertisers borrowed the dignity and prestige of fine art to lend authority, beauty, and humour to everyday commodities, making a subtle commentary on postwar consumer culture and the commodification of artistic heritage.

Lavishly illustrated and cleverly arranged, Ad-Liberties stands as both a celebration and critique of artistic adaptation in modern media. Its blend of visual sophistication and cultural commentary makes it a landmark in early studies of advertising aesthetics. This book would appeal to collectors of mid-century design, students of visual communication, and anyone intrigued by the intersection of classical art and twentieth-century commercial imagery."

General wear to covers and spine as shown. Pages typically clean with no marks or inscriptions. Good condition overall. Please study photos to further understand condition.

Size 20cm x 15.5cm x 0.75cm

Categories:

  • Art
  • World History

    • PRODUCT DETAILS


    Condition: Good
    Binding: Softcover, Wraps
    Special Attributes: ["1st Edition", "Illustrated"]
    Region: Europe
    Subject: Art & Photography
    Original/Facsimile: Original
    Seller Notes: General wear to covers and spine as shown. Pages typically clean with no marks or inscriptions. Good condition overall. Please study photos to further understand condition.
    Language: English
    Author: The Wigglesworth Press: USA
    Publisher: The Wigglesworth Press: USA
    Year Printed: 1959
    Sub-subject: Marketing