1915 The Business Of Advertising Antique Marketing & Promotion Reference Book

1915 The Business Of Advertising Antique Marketing & Promotion Reference Book

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Condition: Good

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1915 The Business Of Advertising Antique Marketing & Promotion Reference Book

The Business Of Advertising
By Earnest Elmo Calkins
Published by D. Appleton And Company: New York 1915 1st Edition

" Earnest Elmo Calkins (March 15, 1868 - October 4, 1964)[1] was a deaf American advertising executive who pioneered the use of art in advertising, of fictional characters, the soft sell, and the idea of "consumer engineering". He co-founded the influential Calkins and Holden advertising agency. His work was recognized with many awards during his lifetime and was called the "Dean of Advertising Men" and "arguably the single most important figure in early twentieth century graphic design."

General wear and fading to spine and cover as shown with particular fading to the bottom of the cover/spine. Endpapers are clean with no inscriptions. Pages in very good order with tight binding and no markings. A nice copy of an interesting 1st edition book from the pioneer of art in advertising. Please study photos to understand condition. Happy to provide more photos on request.

Size 20cm x 14cm x 3cm

Categories:

  • Financial
  • Reference

    • PRODUCT DETAILS


    Condition: Good
    Binding: Hardcover
    Special Attributes: 1st Edition
    Region: North America
    Subject: Reference
    Original/Facsimile: Original
    Seller Notes: General wear and fading to spine and cover as shown with particular fading to the bottom of the cover/spine. Endpapers are clean with no inscriptions. Pages in very good order with tight binding and no markings. A nice copy of an interesting 1st edition book from the pioneer of art in advertising. Please study photos to understand condition. Happy to provide more photos on request.
    Language: English
    Author: Earnest Elmo Calkins
    Publisher: D. Appleton And Company: New York
    Year Printed: 1915
    Sub-subject: Marketing