87a341af-3962-4f6d-af86-dc38c4b0f72e
e53dc20a-b9b6-4eb0-8194-423bbc238f33
243d832b-366c-4996-a3c8-73b75102e91e
a7392e02-1819-4b0b-a121-b89168979cab
c5f91305-8c40-45b2-86ec-d2c171ee7348
f4d48645-f32a-4ef4-91f2-3d43ca3b7779
4a7129af-9403-4c4c-aceb-d5ad3134d17a
798b1b17-fae3-4b97-b209-dd726f15ca43
2341095c-08d9-42e6-a567-b8ef1bcf14cd
6378ceae-fe73-4f5a-9606-c227d88e6659
3f1504a3-d27c-4ab2-94cd-a83610f6d76d
0807ede7-3922-4493-9fd4-db3b342a6113
b1effef8-4fda-4f7f-b3d6-662b270dffac

1915 The Business Of Advertising Antique Marketing & Promotion Reference Book

$154.00

Tax includedShipping calculated at checkout


Condition: Good

Please see below for more condition details

Only 1 in stock!
1915 The Business Of Advertising Antique Marketing & Promotion Reference Book

The Business Of Advertising
By Earnest Elmo Calkins
Published by D. Appleton And Company: New York 1915 1st Edition

" First published in 1915 by D. Appleton and Company of New York, The Business of Advertising by Earnest Elmo Calkins is a seminal early twentieth-century study on the emerging field of modern advertising. Calkins, widely regarded as a pioneer of "consumer engineering," explores the psychology of persuasion and the evolving relationship between commerce, art, and public sentiment. Blending theory with practical insight, he examines how advertising had grown from simple announcements into a sophisticated industry shaping mass consumption, taste, and brand loyalty. The book also discusses the role of design, typography, illustration, and copywriting as integral to effective marketing, anticipating many principles later formalised in corporate identity and marketing psychology.

Richly written and forward-thinking, Calkins' work provides not only a technical manual for advertisers but also a social commentary on early twentieth-century capitalism and its cultural impact. His reflections on honesty, creativity, and consumer influence give the text enduring value as both a historical document and a guide to the ethical practice of persuasion. This first edition would appeal to collectors of advertising history, students of marketing evolution, and enthusiasts of early American business literature."

General wear and fading to spine and cover as shown with particular fading to the bottom of the cover/spine. Endpapers are clean with no inscriptions. Pages in very good order with tight binding and no markings. A nice copy of an interesting 1st edition book from the pioneer of art in advertising. Please study photos to understand condition. Happy to provide more photos on request.

Size 20cm x 14cm x 3cm

PRODUCT DETAILS


Condition: Good
Binding: Hardcover
Special Attributes: 1st Edition
Region: North America
Subject: Reference
Original/Facsimile: Original
Seller Notes: General wear and fading to spine and cover as shown with particular fading to the bottom of the cover/spine. Endpapers are clean with no inscriptions. Pages in very good order with tight binding and no markings. A nice copy of an interesting 1st edition book from the pioneer of art in advertising. Please study photos to understand condition. Happy to provide more photos on request.
Language: English
Author: Earnest Elmo Calkins
Publisher: D. Appleton And Company: New York
Year Printed: 1915
Sub-subject: Marketing